Art direction Abby Guido

Deliverables Branding, Packaging

Institution Tyler School of Art and Architecture

Software Adobe Substance 3D, Illustrator, Photoshop, Procreate

Project Summary - Submerge is a fruit-flavored cannabis sparkling water. The goal is to associate different levels of cannabis with various activities and connect this beverage with everyday life.

Challenge and Solution - The project was assigned the name Submerge. One of my challenges was to create a visual design that corresponded to the name. The word Submerge itself reminded me of the sea and sinking deep. Eventually, the feature of the anchor would fit well with the meaning of sinking. The initial logo sketch was created by combining the idea of cannabis and sparkling water with the anchor.