Art direction Jason Kernevich

Deliverables Branding, Packaging

Institution Tyler School of Art and Architecture

Software Adobe Illustrator, Photoshop, XD

Project Summary - Unicofé is a coffee brand focused on younger audience, aiming to create an energetic and cheerful feeling. The logo design of this project is much more like a character design process. I wanted to have a representative element that could feature in every deliverable, and eventually, the element decided to be the cheek blush. The warmful of the cheek will represent the brand's youthfulness and happiness.

Challenge and Solution - The challenge of this project was to modify different elements simultaneously. The brand's logo, facial expressions, and color palette evolved throughout the project. My demand is to find the right balance between each facial expression and color. At the same time, the logo was also being modified during the process to make each element work together. However, the result of such a challenge brings coherence to the system. Each element blends nicely and contributes to a flexible design element.