Art direction Abby Guido, Scott Laserow

Deliverables Product design, Packaging, Branding

Institution Tyler School of Art and Architecture

Software Cinema 4D, Adobe Substance 3D, Illustrator, Procreate

Project Summary - Peekaboo is a reusable all-in-one cat product, including cat food storage, cat food dish, and cat toy. The all-in-one makes it unnecessary for customers to purchase multiple products to meet the different needs of their cats. The detachable structure allows more flexibility to help pet owners to use the products when needed while effectively saving space.

Challenge and Solution - The initial inspiration for the product were from the roly-poly toy, and by combining the features of a Roly-poly toy with a container, I desired to design a "roly-poly toy" with a container so it can be played by cats and also provide storage for the owner. The biggest challenge was to create a reasonable combination shape between toy and container without losing the product's aesthetic.

The solution was to eliminate the mandatory blending of all features in one product. Instead, I separated each part, allowing each component to be used uniquely while allowing them to be combined into one item.